Privacy Policy
This Privacy Policy describes ALTRIDE Auto Rentals' policies and procedures regarding the collection, use, and disclosure of your information when you use our Service. It also explains your privacy rights and how applicable laws protect you.
We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
ALTRIDE Auto Rentals is committed to safeguarding the privacy of our users. We want to assure you that we do not share your personal information with third parties for marketing or promotional purposes. This Privacy Policy outlines how we collect, use, and protect the information you provide to us.
SMS and Mobile Information Privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties for marketing or promotional purposes.
INFORMATION COLLECTION
We collect only the information necessary to provide and improve our services. This may include your name, email address, phone number, driver's license information, payment information, and rental history.
We do not sell or rent your personal information. We do not share your personal information with third parties for marketing or promotional purposes.
HOW WE USE YOUR INFORMATION
The information collected is used solely to communicate with you as the intended party and to provide, maintain, and improve our services.
We may use your personal data for the following purposes:
- To provide and maintain our Service: Including monitoring the usage of our Service.
- To manage your account: To manage your registration as a user of the Service. The personal data you provide may give you access to different functionalities of the Service available to you as a registered user.
- For the performance of a contract: To develop, comply with, and fulfill purchase contracts for products, items, or services you have purchased, or any other contract with us through the Service.
- To contact you: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products, or contracted services, including security updates when necessary or reasonable for their implementation.
- To provide information about our services: To provide news, special offers, and general information about other goods, services, and events offered by ALTRIDE Auto Rentals that are similar to those you have already purchased or enquired about, unless you have opted not to receive such information.
- To manage your requests: To attend to and manage your requests to us.
All messages you send through the Service, whether to us or other users, may be stored on our servers. ALTRIDE Auto Rentals may use servers and services owned or operated by third parties to retain these messages and provide necessary services.
SMS DISCLOSURE
By opting in to receive SMS messages from ALTRIDE Auto Rentals, you agree to receive recurring messages regarding rental inquiries, reservations, appointment reminders, service updates, and customer support.
- Message frequency: Message frequency varies and depends on your interactions and preferences.
- Message and data rates: Message and data rates may apply.
- Opting out: Reply STOP to opt out of future messages.
- Help: Reply HELP for more information.
- Consent: Consent is not a condition of purchase.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties for marketing or promotional purposes.
All of the above categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties for marketing or promotional purposes.
DISCLOSURE OF YOUR INFORMATION
ALTRIDE Auto Rentals does not sell or share client data with third parties for marketing or promotional purposes. Your personal information is kept confidential and is not disclosed to outside organizations except as required by law, with your explicit consent, or under the limited circumstances described below.
We may disclose your personal information under the following limited circumstances:
- We have obtained your consent: When you have provided explicit consent for us to disclose your personal information.
- To enforce our Terms of Service: When disclosure is necessary to enforce our Terms of Service.
- To provide specific services: We may share information with partners or affiliates that have signed non-disclosure agreements with us, solely to provide you with a specific service.
- With affiliated companies: We may provide information to a company controlled by or under common control with ALTRIDE Auto Rentals for any purpose permitted by this Policy.
- To comply with legal requirements: We may disclose information in response to subpoenas, court orders, legal processes, or when necessary to establish or exercise our legal rights, protect the legal rights of others, or defend against legal claims.
- To protect against illegal activity or threats: We may disclose personal information when we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, potential threats to anyone's physical safety, violations of ALTRIDE Auto Rentals' Terms of Service, or as otherwise required by law.
- In the event of a business transfer: We may transfer personal information if ALTRIDE Auto Rentals or its assets are acquired by or merged with another company.
We may also share aggregated, non-identifiable information with others without further notice to you. This may include information such as the total number of people who used the Service during a specific month or the total number of messages sent during a particular period.
INTERNATIONAL DATA TRANSFERS
Your Personal Information may be transferred to and processed in locations outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.
We take steps to ensure that your data is handled securely and in line with this Policy, regardless of where it is processed.
DATA RETENTION
We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.
We will also retain and use your Personal Information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.
COOKIES AND TRACKING TECHNOLOGIES
Our Service may use cookies and similar tracking technologies to enhance your experience. Cookies are small text files placed on your device to collect information about your activity on the Service.
You can control the use of cookies through your browser settings, but disabling cookies may limit your ability to use certain features of the page or Service.
YOUR CHOICES
You have the right to access, correct, or delete your information, subject to applicable laws and legitimate business requirements.
If you have any concerns or questions about your data, please contact us at:
ALTRIDE Auto Rentals
110 East Ln Nicholasville, KY 40356
Phone: (859) 600-6244
Email: [email protected]
POLICY CHANGES
We may update our Privacy Policy from time to time. Any changes will be communicated to you, and your continued use of our services implies your acceptance of the updated policy.
By using our services, you agree to the terms outlined in this Privacy Policy.
Last updated: September 14, 2026